About
What?
Solve problems! 🙂
How?
I use Marketing, Business Management, and Foresight Strategies to develop brand and business solutions.
Where?
Currently based in São Paulo, Brazil.
Born in Maranhão, in the Brazillian Northeast, and raised in Rio de Janeiro.Â
Who?
I’m a strategy professional with senior experience in Marketing and Communications, including (but not restricted to) Digital Marketing, Social Media & Content, PR, Data Analysis, Advertising, Media Buying, Public Affairs and Internal Communications.
When?
My professional life started at 15, and I currently have 12+ years of experience in multiple areas of marketing and communications.
Portfolio
Recent work in different areas – more coming soon!
Planning to plan:
how I work
Strategy is never “one thing”, but I believe it can be more than a bunch of things glued together in a nice powerpoint presentation.
Strategy belongs in every single step of, well, anything. From the best copy for an Instagram post all the way up to corporate positioning or the brand’s business model, you need to consider your choices very strategically.
So I developed my own strategy for creating strategy, a single “flow of thought” which allows me to deliver multi-layered plans according to all and any needs of my clients.
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(Yes, I wrote "strategy" multiple times - just in case it wasn't clear I'm a strategist. See, a clever strategy!)
Skills
Journalism
Bachelor in Communications, Journalism
Strategic Business Administration
Especialization, Mackenzie
Futures Thinking
Especialization, Institute For The Future
Digital Marketing
MBA, Fundação Getulio Vargas
Strategy
Especialization, Miami Ad School
Design Thinking
Extension, IDEO U
And more:
Team Management
Financial Reporting
Copywriting
Design & Tech
Media Planning
Market Intelligence
Project Management
Political & Economical Analysis
Business Intelligence
Branding & Positioning
My work in numbers
Contact
A full-service strategy professional for business and brands.
Let’s talk!
Name:Â Kayo Medeiros
Address: São Paulo, Brazil
Phone: +55 21 98854 1961